The consistency in maintaining the top quality is the strongest guarantee, and the trust in the 1978 Becutan brand has been passed from generation to generation. It is our strongest foundation for a long-standing tradition.
Containing at the beginning only 5 children's skin hygiene products, today the portfolio of Becutan consists of over 30 basic types of products over 50 different forms of packaging, the formulations of which are being prepared in close collaboration with medical experts. The name comes as a synergy of two words: BEBE + CUTIS (lat. surface layer of the skin).
With over 250 million items sold, "Becutan" is a synonym for tradition, constant quality, trust and loyalty. Becutan as an internationally built brand is present in more than 10 markets worldwide. All products are clinically and dermatologically tested and developed in collaboration with pediatricians and dermatologists. They are made of premium raw materials of certified quality that comply with the European directives for a high-quality product for children's skin care.
The production process is subject to a constant check of input materials and finished product, and is in accordance with the Good Manufacturing Practice standards (GMP), the highest in this industry. The bearing segment of the portfolio consists of products intended for care and protection of baby and baby skin with exceptionally mild formulations made according to unique recipes, safe for use since the first day of birth.
More than 250,000,000 products have been sold so far and there has been a steady increasing trend in sales. The leader in the collection is the children's cream with over 50,000,000 pieces sold. What makes a brand truly strong depends on its perception by the public and Becutan brand is perceived in most of its markets as a home brand, indicating a strong relationship with the end buyer, which has certainly been built over decades.