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"Holding a Master’s degree in Pharmacy and being a scholarship recipient of the Trajche Mukaetov Foundation, I am proud to be part of Alkaloid’s OTC team, where I am involved in various processes related to the development and management of the OTC portfolio. Our department primarily deals with over-the-counter medications, medical devices, and nutritional supplements. My daily tasks involve providing professional support to the marketing teams to ensure effective product positioning, aiming to establish brands that will be recognized not only in the region but also internationally.

Ongoing education, product research, creating and approving all types of promotional materials, presentations and digital platform contents, and conducting trainings for local marketing teams are all integral components of my work activities. The workday is dynamic and bustling, involving extensive internal communication with multiple departments within our company and with the representative offices abroad. Strong team spirit and collaboration with colleagues serve as motivators for effectively addressing all the challenges we encounter.

Effectively communicating with end consumers presents a unique challenge, emphasizing the significance of showcasing the features and benefits of OTC products through various promotional materials such as creative TV commercials, social media posts, or website blog contents. I find it particularly gratifying to actively participate in expert assessments for the introduction of new products into the OTC portfolio, aligning with contemporary global trends, and in developing a comprehensive marketing strategy for them. We should all take pride in the fact that our OTC portfolio, renowned for its top quality, is being effectively introduced and positioned in an increasing number of countries across the globe", Ivana Mihajlovska, OTC Medical Manager.